Born in Czechoslovakia
LAFORMELA – founded in 2010 by Miroslava Kohutiarová and Antonín Soukup – is one of the most influential and popular fashion brands on the Czech and Slovak markets thanks to its unmistakeable ethetics and clearly declared fashion view.
LAFORMELA is characterized by bold colors, graphical approach to its clothing, responsiveness to seasonal trends as well as timelessness, meticulous craftmanship, the use of materials solely from Czech Republic and Europe and respect to environmental sustainability, the universal use of clothing and easy combining of individual pieces with the rest of the outfit. Finally, the brand is characterized by an awareness that the client is what he or she wears.
LAFORMELA’s output pays attention and is inspired by countless external factors. Starting with current and often controversial issues such as environmental protection, the senseless killing of animals for fun or the “needs” of the fashion industry, various societal appeals, through punk, street fashion and outdoor functionality, all the way to personal childhood and growing-up memories and a humorous reflection of the current state of mind of the author duo.
LAFORMELA no longer presents itself only at the local Mercedes-Benz Prague Fashion Week - the brand is now a regular in showrooms at the Milan and Paris fashion weeks and other similar European events.
LAFORMELA and its SS18 collection were included in the prestigious Vogue Talents selection in February 2018. In 2017, the brand won the first prize at the Sociétéinternational competition in New York. In 2015, the brand was awarded the Czech Grand Design award. Its looks can be seen on regular basis in Czech and international magazines such as Vogue CS, Vogue Italia, ELLE, Harper’s Bazaar, Marie Claire, High Snobiety, Dazed Digital, W Magazine or Now Fashion.
LAFORMELA is a brand for all those who care about fashion and who are not afraid to speak out about their fashion identity and outwardly define their personality.