Studio as a Playground

Shot by Jan Grombirik, photographer and longtime creative collaborator of Laformela, Studio as a Playground is an exploration of fashion as a space for freedom, spontaneity, and play.

Set inside a newly opened studio defined by a new architectural vision, the project captures the Pernament Collection through an instinctive, free-flowing photographic process. Featuring American model Autumn McHugh, the series embraces the unexpected — where movement, attitude, and intuition take the lead. Conceived as a playground for ideas, the studio becomes more than a backdrop. It’s a space to experiment, to push beyond the obvious, and to let things happen naturally. A place where fashion feels less like a pose and more like a game, spontaneous, curious, and full of possibility. With an unfiltered energy and a sense of effortless playfulness, Studio as a Playground celebrates the beauty of the in-between moments, where structure meets instinct and the unexpected becomes the point.