Privacy Policy

LAFORMELA's current privacy policy identifies LAFORMELA s.r.o., Company ID 22305581, with its registered office in Prague, as the data controller under the GDPR. The page lists contact details for privacy-related communication, including the address, email info@laformela.com and telephone number, and states that personal data are processed in accordance with applicable data protection law.

According to the current policy, LAFORMELA processes information provided by customers during the ordering process, along with data needed for payment, delivery, complaints and direct customer communication. The document explains that these data are used mainly to perform the contract, fulfill legal obligations such as accounting and tax record keeping, and in some cases pursue legitimate interests such as claim defense or direct marketing where permitted by law.

The policy states that personal data are stored only for as long as necessary for the stated purposes. Contract-related data are generally kept for the duration of the contractual relationship and for the period needed to protect rights arising from defects and potential legal claims, while accounting documents are retained for the legally required period.

LAFORMELA currently lists delivery services, payment processors, Shopify group entities, accounting and legal advisers, IT providers and, where relevant, marketing service providers among the main recipients of personal data. The privacy policy notes that processors are selected with regard to trustworthiness and appropriate safeguards, and that cross-border transfers are handled in line with GDPR requirements.

The official policy describes the standard GDPR rights available to data subjects, including the right of access, rectification, erasure, restriction, portability and objection. It also notes the right to lodge a complaint with the Czech Office for Personal Data Protection if the data subject believes that their personal data are being processed unlawfully.

In the currently published policy, LAFORMELA says it has implemented organizational and technical safeguards to protect personal data, including restricted access, password protection, and other modern security tools appropriate to the systems used to run the e-shop.

The live policy states that by placing an order through the e-shop, the buyer confirms having read and accepted the privacy policy. LAFORMELA also reserves the right to update the document, with the current version published on the website and, where relevant, communicated to customers by email.