For Spring Summer 2026, LAFORMELA enters a defining new chapter. For the first time, Czech supermodel Hana Soukupová becomes the face of the brand, marking a natural meeting of two distinct identities shaped by confidence, precision, and an uncompromising creative vision.

At the same time, LAFORMELA unveils its first-ever black-and-white campaign. Reduced to pure contrast, the imagery focuses on silhouette, texture, and emotion. Black and white become more than colours. They become a dialogue between strength and softness, structure and fluidity, restraint and sensuality.

Photographed with cinematic intensity, the campaign explores elongated lines, sculptural proportions, and tactile surfaces emerging through light and shadow. Each image feels timeless yet immediate, capturing a presence that is both powerful and instinctively natural.

“There was a strong sense of trust and creative freedom throughout the entire process,” says Hana Soukupová. “I loved the way the clothes made me feel confident, comfortable, and entirely myself. LAFORMELA is truly operating on an international level in every way. The creativity, professionalism, and attention to detail were exceptional. I’m proud to be part of this project and excited to see where the brand goes next.”